Our client is seeking a Subscriptions Manager to lead and develop the subscription programme within the marketing department. Reporting to the Head of Retention, this role plays a key part in evolving the subscription strategy as the business moves towards a "subscriptions first" model. The successful candidate will be responsible for optimising the subscription proposition, driving sign-ups through targeted promotional activities, enhancing customer service communications, and implementing retention strategies to reduce cancellations. This role will also require close collaboration with the customer service team to ensure smooth operations and an excellent subscriber experience.
Job Duties:
- Develop the subscription proposition to enhance the experience for both new and existing customers.
- Plan and execute marketing strategies aimed at driving subscription growth and retention.
- Manage promotional activities to increase sign-ups, focusing on key products and customer segments.
- Enhance automated customer service communications to improve the subscriber journey.
- Coordinate the migration of subscribers from discontinued products to suitable alternatives.
- Analyse subscription data and key performance indicators (KPIs) to identify trends and optimise retention strategies.
- Collaborate with customer service teams to improve subscriber satisfaction and reduce cancellations.
- Monitor subscription performance metrics and report insights to key stakeholders.
- Stay informed about subscription legislation and recommend necessary compliance updates.
Job Requirements:
- Experience in CRM, subscription marketing, or a related field, with a proven track record in driving growth and reducing churn.
- Understanding of customer lifecycle management and retention strategies.
- Strong analytical skills with the ability to interpret data and apply insights to marketing campaigns.
- Excellent project management and organisational skills, with the ability to manage multiple tasks and stakeholders.
- Strong verbal and written communication skills, with the ability to engage different stakeholders effectively.
- Experience collaborating with customer service and cross-functional teams.
- Proficiency in CRM systems and marketing automation tools.
- Degree-level qualification.
- Interest in health and nutrition.
- Experience working in a "subscription-first" business.
- Proven success in designing and implementing customer retention programmes.
- Knowledge of subscription-related regulations and compliance requirements.
- Ability to innovate and evolve the subscription business through new products and promotional channels.
- Experience managing cross-functional teams or leading major projects.
What You’ll Love:
This role offers an exciting opportunity to drive subscription growth in a dynamic and customer-focused environment. Our client values innovation and collaboration, providing a supportive culture where you can contribute to strategic initiatives and make a real impact. You will have the chance to shape the future of the subscription business while benefiting from professional development opportunities and a forward-thinking approach to customer engagement.
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