This London based role requires a strategic and results-driven individual to lead acquisition efforts across media and publisher channels in a dynamic digital marketing environment. The position is full-time and located in London, forming part of the senior leadership team. The successful candidate will manage two dedicated teams—Media and Publishers—ensuring clarity, efficiency, and performance-focussed operations. Key responsibilities include driving sustainable growth, optimising ROI, and setting and tracking KPIs. Experience in mobile app acquisition and a strong background in regulated markets is essential. This role offers the opportunity to shape company strategy and decision-making while fostering a culture of accountability and innovation within the teams.
Job Duties:
- Lead and develop two acquisition teams (Media and Publishers) through their respective team leaders.
- Act as an integral member of the management team, directly impacting decision-making and overall company strategy.
- Identify and explore new channels and growth opportunities across both media and publisher landscapes.
- Foster a culture of ownership and accountability through structured weekly team syncs and monthly KPI reviews.
- Define, set, and monitor KPIs for both teams, ensuring alignment with company strategy and growth objectives.
- Identify and test new traffic sources across media buying and publisher channels.
- Establish and optimise reporting structures, workflows, funnels, and operational processes.
- Review daily performance and drive real-time optimisation across all paid acquisition channels.
- Manage and oversee acquisition budgets weekly, ensuring efficient allocation and spend.
- Lead regular team syncs to align priorities, performance, and execution focus.
- Oversee communication with publishers and conduct one-on-one calls with key partners.
- Manage the onboarding process for new publishers and traffic sources.
- Drive growth strategy by identifying new partnership opportunities across geographies, verticals, and traffic types.
- Collaborate closely with internal stakeholders (AdOps, BI, Product, Finance) to enhance efficiency, scalability, and data quality.
Job Requirements:
- 8+ years of experience in performance or digital marketing, including at least 2 years in a senior leadership role managing multiple teams (essential).
- Proven experience managing mobile acquisition teams.
- Strong expertise in mobile and performance-based advertising, including in-app traffic and MMPs (e.g. AppsFlyer, Adjust, Branch) (essential).
- Experience in regulated iGaming environments (essential).
- Experience in the UK market is a strong advantage.
- Highly data-driven, with the ability to analyse ROI and performance reports and translate insights into actionable decisions.
- Excellent communication, negotiation, and stakeholder management skills.
- Strategic thinker with a hands-on, execution-focused mindset.
- Fluent in English; additional languages are a plus.
What You’ll Love:
This role offers the chance to lead acquisition initiatives that directly impact growth and performance. Individuals will thrive in a collaborative environment, where they will have significant opportunities to develop skills in digital marketing and strategic leadership. The organisation values innovation and encourages professional growth through training and career development opportunities. You will have the chance to shape the marketing landscape and drive measurable results, making a real difference in the company's trajectory. If you're passionate about scaling teams and enhancing performance, this is the place for you.
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