This role involves leading the development and execution of effectively targeted global marketing campaigns while supporting the enhancement of brand identity. The Marketing Communications and Operations Manager will be responsible for maximising relationships with key third parties, including vendors and agencies, to ensure collaborative success. The position requires developing marketing infrastructure and processes to drive best practices and efficiencies. The Manager will work closely with the broader Business Development and Marketing (BD&M) team and internal stakeholders to deliver worldwide support. This role is full-time, with the potential for flexible working arrangements. The successful candidate will take charge of creating multi-regional marketing campaigns based on market trends and client intelligence. They will develop engaging content to generate positive visibility and measure campaign effectiveness to drive learning within the team. Additionally, the role involves owning the social media channel strategy and executing digital marketing and SEO campaigns effectively.
Job Duties:
- Lead the development and execution of global and multi-regional marketing campaigns.
- Develop and deliver multichannel campaigns informed by client intelligence and market trends.
- Work collaboratively with the BD&M team to align campaigns with jurisdictional initiatives.
- Create compelling communications and engaging content for positive coverage.
- Measure and report on campaign effectiveness for ongoing improvement.
- Own and develop the organisation's social media channel strategy.
- Collaborate with a digital agency to execute effective digital marketing and SEO campaigns.
- Support brand identity review and development in line with strategic priorities.
- Own the Brand Guidelines and House Styles Manual, overseeing reviews and updates.
- Analyse brand positioning for presentation to senior leaders and key stakeholders.
- Manage relationships with legal directories, analysing rankings and producing effective global PR.
- Act as the primary contact for third parties that support the BD&M team, sharing updates and insights.
- Maintain and develop the Group’s websites, analysing performance and coordinating enhancement actions.
- Manage procurement of marketing tools and platforms, overseeing budget and expenditure tracking.
- Ensure successful delivery of process and platform improvement projects.
- Curate the Key Messaging Register and oversee the associated bid, pitch, and credentials approach.
- Manage global marketing policies, ensuring regular review and internal communication.
- Oversee the catalogue of global collateral.
Job Requirements:
- Proven experience as a marketing professional, ideally in a legal or professional services environment.
- Excellent interpersonal skills and experience managing senior stakeholders.
- Strong team player with a collaborative mindset and focus on solutions.
- Positive energy and drive, with a passion for creativity and innovation.
- Proven ability to manage and prioritise multiple responsibilities under tight deadlines.
- Excellent written communication skills, with experience in copywriting.
- Familiarity with analytics tools such as Google Analytics, AHREFS, SEMRush, or similar.
- A professional qualification in a Business or Marketing-related field is preferred but not essential.
What You’ll Love:
This role offers an excellent opportunity to make a significant impact on the brand's reputation and effectiveness. Working in a supportive environment will allow for professional growth and skill development in various marketing and operational aspects. The organisation appreciates creativity and innovation, providing an ideal setting to flourish and contribute to the company's success. There are ample opportunities for further training and career advancement to foster continual development.
Interested? Register today, confidentially, with one of our friendly and dedicated recruitment specialists by clicking here
