Our client is seeking an experienced Senior Paid Social Specialist to join their rapidly expanding team in London. This role offers a unique opportunity to take ownership of the paid social strategy and execution across a portfolio of affiliate and comparison site properties. You will play a key role in enhancing paid social performance and driving commercial growth in a highly regulated environment. This full-time position involves working collaboratively across multiple brands to achieve outstanding results. The primary focus will be on planning, launching, and optimising paid social campaigns on platforms including Meta, Snapchat, TikTok, Reddit, X, and Telegram. You will manage campaign performance, ensuring compliance with relevant regulations while driving traffic to the client’s affiliate and comparison site properties.
JOB DUTIES:
- Plan, launch, and optimise paid social campaigns across various platforms, driving traffic to affiliate and comparison site properties.
- Manage certification and whitelisting processes necessary for running compliant campaigns within a regulated vertical.
- Own campaign performance from start to finish, including creative testing, audience segment strategy, bid management, and budget pacing in line with return on ad spend (ROAS) and return on investment (ROI) targets.
- Execute structured A/B testing on creative assets, ad copy, and landing pages to enhance conversion rates continuously.
- Forecast and manage paid social budgets across diverse markets and regions.
- Build and manage retargeting audiences, including the uploading and syncing of customer relationship management (CRM) and first-party data lists to social platforms while ensuring compliance.
- Collaborate closely with the Affiliate Network and CRM teams to align paid social initiatives with broader acquisition and retention strategies.
- Stay informed on evolving compliance and advertising policies governing regulated verticals and proactively flag potential issues.
- Utilise AI tools to streamline the creative production process and accelerate testing cycles.
JOB REQUIREMENTS:
- Minimum of three years of hands-on paid social experience, with a proven record of running campaigns specifically for affiliate or comparison site properties; prior in-house experience at an affiliate business is a requirement.
- Experience working within regulated or high-compliance verticals, such as gambling or sports betting, with direct experience navigating certification and whitelisting processes (Google, Meta, or similar).
- Proficient in managing budgets against ROAS and ROI targets across multiple brands and markets simultaneously.
- Strong hands-on experience with platforms such as Meta, Snapchat, X, Reddit, and/or Telegram.
- Experience with retargeting and uploading CRM/first-party data audiences.
- Proficiency in data analysis, enabling the conversion of campaign data into actionable optimisation decisions.
- Position requires London residency and the ability to work from the London office.
- Desirable: Familiarity with affiliate network management and/or CRM in conjunction with paid social strategies.
- Exposure to the regulated US market in sports betting and casino sectors is considered an asset.
WHAT YOU’LL LOVE:
This role provides a comprehensive salary package with performance-based incentives, fostering a collaborative and energetic team culture. You will have opportunities for ongoing professional development and growth, participating in team-building activities and company events. Join a vibrant and innovative team poised to make a significant impact in the online sports betting and casino industry.
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