The role of Head of Operational Marketing and Growth Enablement involves operational leadership of the marketing function, crucial for translating commercial objectives into effective marketing delivery across various jurisdictions. This position operates at the Associate Director level, providing essential technical expertise, operational guidance, and commercial advice to senior stakeholders. It entails the management of marketing operations, digital platforms, customer relationship management (CRM) systems, and marketing technology. Responsibilities include campaign execution, reporting, and ensuring governance, all aimed at aligning the marketing infrastructure with the organisation's growth ambitions. The successful candidate will oversee strategic supplier relationships, develop policies and processes, and lead continuous improvement within the marketing function. Additionally, this role includes line management for the Marketing Delivery Manager and the Marketing & Business Development Assistant, fostering capability within the team.
Job Duties:
- Lead the operational management of the Marketing & Business Development function, translating strategic priorities into deliverable work programmes.
- Develop and implement operational plans, policies, standards, and governance across the function.
- Identify opportunities to improve marketing effectiveness, efficiency, and commercial impact, providing recommendations to senior leaders.
- Lead, coach, and develop direct reports, establishing clear objectives and performance expectations.
- Oversee the Group website, digital platforms, marketing technology stack, and external agencies.
- Ensure integrated campaigns are delivered effectively across service lines and jurisdictions.
- Own marketing governance, quality assurance, brand consistency, and operational standards.
- Provide technical oversight of SEO, analytics, user experience (UX), and digital optimisation.
- Lead the development of marketing operations that support business development, including CRM adoption and campaign automation.
- Develop dashboards, KPIs, and insights to support commercial decision-making and pipeline visibility.
- Support key client programmes and cross-referral initiatives.
- Work with senior leaders to align marketing delivery with commercial priorities.
- Represent Marketing & Business Development on cross-functional projects.
- Ensure compliance with regulatory, copyright, data protection, and brand requirements.
- Manage supplier governance and procurement processes for marketing systems and services.
Job Requirements:
- Degree in marketing, business, or related discipline and/or CIM or equivalent professional qualification.
- Over 5 years of experience leading marketing operations within a regulated professional or financial services environment.
- Expert knowledge of marketing operations, CRM, digital platforms, analytics, and campaign delivery.
- Experience influencing senior stakeholders and leading change within a support function.
- Demonstrable people leadership and supplier management experience.
- Strong commercial awareness and the ability to translate strategy into operational delivery.
- Excellent communication and influencing skills, confident in engaging senior stakeholders.
- Ability to analyse complex information and recommend practical improvements.
- Highly organised with strong programme and project management capability.
- Commitment to developing others and building a high-performing team.
- Ability to balance operational delivery with continuous improvement and innovation.
What You’ll Love:
This role offers the opportunity to contribute significantly to a culture that values open communication and teamwork. Working within a collaborative environment, individuals can expect to thrive while developing their skills in operational marketing and growth enablement. The organisation promotes an open culture where all voices are valued and encourages professional growth with ample opportunities for training and career advancement.
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